Adidas History Review
Shortly after World War I in the early 1920s the Dassler family decided to set up a shoemaking business in Herzogenaurach, a town in Bavaria. The sisters and mother cut out the patterns and the brothers – Adi and Rudolf and their father cut out shoes. At first the family workers produced canvas shoes for runners’ trainings. Rudi undertook the marketing of the products and Adi internalized the production and designed new models.
Four years later 12 workers including the family members were producing 50 pairs of shoes per day. In the year 1924 Dassler Brothers Shoe Factory was established. In 1925 Adi, an inveterate football player, designed cleats. It was then that both canvas shoes and cleats became the main production of the company. The company was doing so well that several years later the brothers leased the whole building as a shoe factory, took new workers on the staff and increased double the production.
With the outbreak of World War II the times were hard for the brand. Dassler brothers Shoe Factory was confiscated and the brothers had to go to the front. However, one year later Adi Dassler was returned to Herzogenaurach to produce training footwear for German soldiers. In 1945 the town became a part of an American occupation zone and Rudi was put into prisoner-of-war camp. The Dasslers, being imposed a war indemnity, had to work for the USA. At that time the company manufactured hockey skates and received in return written-off accoutrements of the US army and old baseball gloves.
When Rudi returned home the brothers began to work together again but they no longer understood each other. They had to start their shoe business from scratch. In 1948 after their father’s death the brothers decided to demerge the company into two separate companies. Moreover, the brothers agreed not to use the name and the logo of the former company. That’s how the well-known at that time brand disappeared …
Adi named his company Addas and Rudi - Ruda but as soon as several months later Addas tuned into Adidas (abbreviatin for Adi Dassler) and Ruda into Puma. One year later Adi broke the agreement regarding the company’s logo: he added the third stripe to the two stripes of Dassler company’s former logo and in 1949 took out a patent for the new logo. The brothers were no longer speaking to each other till their death and Puma and Adidas became brand competitors.
In 1954 German team with Adidas spike football boots on won for the first time the World Soccer Championship. This year the company began to manufacture Adidas sports bags and tracksuits with a three stripes logo on the sleeve.
In January 2009 in Taiwan Adidas company is going to release a new Adidas ‘Diamond Pack’ to celebrate the 60th anniversary of the brand. The pack includes a T-shirt and Adidas Superstar sneakers. The colours are restrained black and white. Moreover, the lateral side of each foot of the shoe is embellished with six 0.2 carat diamonds. The sneakers are finished off with Swarovski crystals on the shoes’ toes and. The ones on the tongues can be removed and worn as a pendent. Besides the crystals on the shoes, 409 Swarovski crystals decorate the logo in front of the T-shirt.
Lacoste: History Review
René Lacoste was a famous tennis player who was awarded a lot of top prizes (French Open (1925, 1927), Roland Garros (1929), Wimbledon (1925,1928) and U.S. Open (1926, 1927)). He was given a nickname ‘Crocodile’ by the American journalists following the agreement between René Lacoste and the French captain at Davis Cup in 1923. The latter undertook to buy René a crocodile suitcase if René won the tournament.
The company La Chemise Lacoste was established in France in 1933 by René Lacoste and Andre Gillier who was the head of a full-fashioning mill to produce tennis, golf and sailing garments. The first Lacoste shirt made a splash in tennis fashion industry. It was white, much shorter than the previous ones and had short sleeves. Moreover, the logo was on the face side of the shirt.
In 1951 the company began to export its produce to Italy and widened the range of the shirts, having added coloured Lacoste tennis shirts. In 1952 La Chemise Lacoste began to deliver the garments to the USA where they were advertised as ‘the status symbol of the competent sportsman’.
In 1963 the company’s management was passed into the hands of Lacoste’s son - Bernard Lacoste. It was the time when Lacoste shorts, footwear, perfume, clocks and different leather goods were designed. And track records of the famous family were the best advertisement for the company’s products. For example, in 1969 Catherine Lacoste, René Lacoste’s daughter, won the U. S. Ladies Golf Open.
In fact, René Lacoste invented a metal tennis racket that took the place of the wooden one. Sportsmen from Jimmy Connors to Billie Jean King preferred this metal tennis racket to other ones. Later on Lacoste products were put on the markets in Japan (1966), Brazil (1978), Australia (1982), and in 1982 Lacoste company opened its first boutique in Paris (avenue Victor Hugo).
At the end of 2008 Lacoste brand celebrated 75th anniversary of the crocodile logo. And the company decided to emphasize its French origin one more time. As a result a black French beret and sneakers were designed.
Zaha Hadid, a famous architect who worked on such projects as BMW Central Building, London Aquatics Centre and many others, has designed new Lacoste shoes styles. The shoes perfectly flow round the feet, which seems to be very comfortable. The first part of the new Lacoste-Hadid collection will be launched in March 2009, following by the second part in May.
Top 10 Sexiest Women Boots (2008-2009)
Any woman has different types of footwear in her wardrobe: at least several party shoes, casual footgear, as well as sport shoes. But there are moments in life when any woman wants to make a lasting impression on some man. Both dress and shoes are equally very important, if not decisive, during the rendezvous. Let’s have a closer look at top 10 sexiest women boots of 2008-2009.
High-heeled boots are very sexy – they visually increase leg length, which makes posture look more attractive. It is even better if the boots are made from natural suede like Type Z “Reya” boots. There is some special appeal in its golden buckle and sole.
Lacing is a vintage spice of boots. Nevertheless such boots always look romantic and appropriate. They perfectly go with dark coloured tights and long skirt, which doesn’t prevent you from wearing them with your favorite jeans - such a match can add a new mysterious flavour to your appearance . Boutique 9 “Lazer” boots are an ideal example.
There is one more women boots style that looks even more appealing and sexy than boots with a spike heel. It is thigh high boots. It’s natural that they were created so that women could boast of their leg beauty and length. They perfectly go with all styles of miniskirts. But once again - it doesn’t prevent you from wearing them with a dress of medium length. We should avoid stereotypes=) Stuart Weitzman “Wondergirl” are a striking example.
In general, motorcycle footwear are seldom sexy, that’s because durability is the main characteristic of such boots. But if you are going sooner to entice a man than to ride on a motorcycle, some motorcycle boots styles will surely help you to achieve your aim. Such boots will at once make you feel confident and you will look like a sexually attractive lady. Marciano “Jean” as an example. Silver buckles make them stand out of all the other models.
The boots to go with an evening dress should be both comfortable to wear and sexy at once. The ideal match for them is a black evening dress. Via Spiga “Cindy” boots will be a perfect example.
These suede Mia “Gelato” boots are the best for those who don’t like stiletto heels but definitely prefer to wear sexy footwear. Don’t miss your chance.
It’s sounds pretty unusual but casual footwear can also be sexy. Everything depends on the boots model. Several years ago UGG boots very top sellers. Now Steve Madden “Bonanza” boots can be a good example. Even if you wear them with your legs being bare, they will be sexy any way.
Do you know what’s the plus of designer footgear? It’s just pleasant to look at them even if you can’t afford them=) The price tag of Alexander McQueen “208711-WA1X0″ boots looks really striking.
Even though fringe boots refer to casual footwear, there are some extremely sexy models. Don’t forget that fringe is very fashionable now. Suede Sam Edelman “Uri” high boots decorated with fringe look very sexy.
Night clubs and loud music is your cup of tea? Most likely, you prefer to dance in light moccasins or plimsolls. But if you want to look astounding and extremely sexy, you should pay your attention to Pleaser USA “Gogo 300″ boots. Very stylish purple colour will catch everybody’s eye.
