Kalso Negative Heel: Earth Shoes
Nowadays shoemaking companies from time to time take us by surprise – their innovative technologies become more life-asserting and practical. But no doubt that of the highest account are the shoes that contribute to health.
With Kalso Negative heel shoes from Earth line your feet will not only feel comfy but the whole body will benefit as well. Nowadays many different Earth styles are produced: Kalso Negative heel sandals, tennis shoes, sneakers, yadda yadda.
The first Kalso Negative heel shoes were devised as early as 1950s. It was then that Anna Kalso, a Danish yoga trainer, noticed when going barefoot on the sandy beach that the tracks of the heel is much deeper that the tracks of toes. It occurred to her that when walking the weight of body is mostly on the heel. As a result Anna devised the shoes with lowered heel or the so-called ‘kalso negative heel’.
Later on - in the year 1969 a young couple from America was granted the sole right to distribute Earth Kalso Negative heel shoes in the USA. The first store was opened in 1970 in New York. The main peculiarity of these shoes is that when walking with Earth shoes on, the posture becomes perfect straight away as the heel level is lower than the toe level. The slope angle is not wide - nearly 3.7 degrees but it is sufficient. Nowadays Negative heel shoes are manufactured by the German company Osnabrucker AP Shoe Fashion GmbH&Co.KG.
Those who will end up purchasing Earth Kalso Negative heel shoes should be ready to get accustomed to them at first and to increase the load step by step. At first it’s better not to wear Kalso Negative heel shoes more than one hour a day. This is due to knee load that should be increased little by little. It might turn out to be a real problem for women who used to wear stilettos. But every effort is worth while.
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Nine West YourSoCute Boots
These wearable beauties from Nine West are available in pleasant light brown, dark brown, medium brown, classic black colors, as well as exotic dark green color. You will definitely choose the color to your taste. The fascinating buckle at the top of the shaft is adjustable so that you could fold over the shaft to the size of your calves (the width of the boot at the top is approximately 5 inches).
The wedge heel (approx. 2 inch high) is outrageously comfy for walk, especially when you are on your feet all day - these boots will be perfect little workhorses for those who are not the fans of high heels! They are as comfortable as flat heels! However, the heel is high enough to make the legs look longer but at the same time you won’t feel like your have wedge-heeled boots on – you won’t notice the heel at all. The Nine West YourSoCute boots are made from the highest quality soft and smooth suede.
These Nine West boots will be a perfect match for knee pants, slacks, a dress or a skirt with tights. But they will look no way worse over skinny jeans. The boots are super elegantly shaped and are perfect for casual wear. The toe shape is a fashionable accent: neither pointy nor round - without being narrow.
The sideways strap is a pizzazz of these mid-calf boots (the boot height is approximately 13 inches). There is some appeal in the slouch effect but you can wear them slouchy or just straight up. These YourSoCute boots will keep your feet warm and dry.
The boots fit perfectly (without sacrificing style) even with denim tucked in – no problems with cutting of circulation to the feet. Moreover, Nine West YourSoCute Boots are true to size. It is the style of boots that you can wear for years and the boots will last and last. For those who look primarily for comfort in shoes these Nine West boots fit the bill, if not exceed the expectations. =) Overall, nice boots for everyday wear and a nice price tag!
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Sneakers: History Review
There are items in the fashion industry that from the very moment of their devisal go a long way despite the regular march of history. Such items are popular with the people large for the high quality and uniqueness. Since XX century the mankind has been guided by the idea of self-perfection, the core of which is sport. ‘A sound mind in a sound body’ has been the idée fixe.
It has been considered that it is sport that gives a man the opportunity of self-fulfilling. The most important thing is a gift, and then come aim along with an individual approach to the costume. Such profound thoughts occurred to Marquis Mills Converse who in the year 1908 set up a shoe factory (Keds corporation) that produced light, soft shoes with rubber sole and a top usually made of cotton cloth. And as early as 1917 the first pair of Keds All Star sneakers was released.
Not only sportsmen liked the Keds shoes but also everyone who was longing for freedom. The shelves in stores were crammed with various versions of sneakers. Punk youth movement of the late 1970s and the fans of grunge in 1990s contributed to the popularity of Keds sneakers greatly. Today such worldwide famous brands as Adidas, Nike, Reebok, and Converse produce different styles of sneakers.
Sneakers are considered to be one-size-fits-all shoes: old and young take pleasure in wearing them. As the years roll by sneakers grow in popularity. Modern designers do their utmost to make them look attractive. Now every person can purchase sneakers to his/her own taste as they are available in great range of colors and patterns. Sneakers styles are so diverse!
In a pretty original way look the sneakers with an arrangement of decorative motifs like flower, animation patterns, etc. Nowadays sneakers make a fresh match for a business suit, jeans, skirts, and even an evening dress! They have made a confident step into XXI century and face the future with double confidence!
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Nike Logo History Review, part 2
Jeff Johnson was a sportsman too, that is why it was he who understood that to sell sports shoes at a profit one needs to take a highly individual approach to every customer. He databased all professional sportsmen and then called them to ask what sports shoes brands they preferred most of all and what were the drawbacks of these sports shoes if there were any.
He also inquired after sportsmen’s preferences in sports shoes and in the majority of cases offered them to try on Blue Ribbon sports shoes. Soon the company succeeded to set up its first store in Santa Monica, a city in California. In the year 1968 Blue Ribbon Sports brand released sneakers with nylon upper and one year later Blue Ribbon Sports company was gaining 1 million dollars’ profit worth the product per annum.
In the early 1970s Onitsuka company’s head informed Blue Ribbon Sports company that he wanted to do a share buyback. Blue Ribbon Sports company was faced with the difficult choice: to agree to the buyback or to find itself in deep water due to the appreciation of Onitsuka sneakers that were used by Bowerman as a material for Blue Ribbon sports shoes.
The entrepreneurs decided to borrow a pretty huge sum of money to set up their own works. To manufacture the sports shoes the future Nike company needed a logo. It was designed by Caroline Davidson for an absurd fee of 35 dollars who was at that time a student at the University of Portland. Nowadays Nike brand’s logo is still the same. It symbolizes the wing of Nika – the Greek goddess that Jeff Johnson dreamed about at the beginning of his career. The logo was named Swoosh.
Phil Knight is said to have given Caroline Davidson a golden ring with an engraved Swoosh logo as a keepsake in return for what she had done. In addition, Caroline Davidson received Nike company’s shares. That is how Nike logo was devised.
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