"Barefoot is Best - Soft Star for the Rest!” – says the motto of this company. Soft Star has a target audience of 0 to 4 years of age – the period, when comfortable ans stylish shoes are of vital importance! Over 20 years the company keeps manufacturing quality footwear for your baby to be healthy and happy. All the shoes and moccasins for babies are handcrafted and made out of only natural materials. The unique feature of Soft Star shoes and moccasins is soft and flexible sole, which follows the natural form of a kid’s foot for the little feet never to have any discomfort and for them to grow healthy.

Soft Star is a family oriented company, and the owners of it give the customers a bright example of what this notion actually means. All the company’s workers usually take their kids to work with them, and there the children are able to play in a special playing room, while the grown-ups are working. Soft Star shops really provide the customers with joyful and family atmosphere, hat is why they are so much frequented by the customers.

Soft Star also cares about environment and community. That is why the company has got a 'We Conserve' stamp of approval. Soft Star also supports a charitable organization helping people of Sudan and is really honoured to participate in this project. The company also has special pupil discounts and promotional campaigns, thus supporting school education. Finally, Soft Star donates thousands of dollars to Le Leche League chapters all over the country.