It was the year of 1927, the year of radical changes in the society and minds, the year, in which a company called Brown Shoe decided to launch its footwear line for women. The main idea of the line was to combine the fashionable trends of that time with maximum comfort. This is how Naturalizer was born – the first brand, that was both chosen for its exquisite designs and up-to-fashion style and comfort, that was new for a women footwear industry at that times. Naturalizer also became the symbol of women liberation and new-found freedoms of women; thanks to the activists of suffragist movement skirts became shorter, and shoes became part and parcel of a woman’s style. Initially the creators of Naturalizer promised that their shoes would always be stylish, womanly and yet comfortable. This formula seems to be the formula of success today, when a woman is busy all day long and seeks comfort.
Modern materials, like soft suedes and rich leathers, combined with innovative techniques, help Naturalizer express the essence of modern femininity. It is seen absolutely in any pair of Naturalizer shoes – either in officially-looking black pumps or in velvet flats, worn for an everyday walk. “Style & Trend” experts of Naturalizer made a great deal of research and are able to find out, which modern trends need to be upgraded for more comfort. Naturalizer shoes are the blend of the latest trends and ever-lasting ideals of style and grace. In 1940 Leo Burnett, one of the best advertising professionals, called Naturalizer shoes “the shoe with the beautiful fit”. Today millions of women can prove it themselves – these shoes really fit perfectly, and you don’t have to suffer in them for you to look good during all the day.
"We promise the style that makes you look and feel good always” – says the company’s motto. Today Naturalizer offers new, fresh and unpretentious designs, that are likely to supplement any wardrobe and highlight any clothing style.
