The company we are going to represent today is famous for many reasons. The first and most obvious – it has created a brand and style, that haven’t lost their popularity since 1920-s. The second reason for fame and popularity is less obvious and a bit linguistic – thanks to this company the English language today has the word “sneakers”. We are speaking about Keds company, the one, that appears to be the symbol of sport style.

The footwear brand, designed for promoting the ideas of athletics and active lifestyle, was introduced by the U.S. Rubber Company in the years of 1916. This was the time when the word “sneakers” came to the language due to the advertising department of Keds. The shoes were called sneakers, because of the rubber soles, that made these shoes totally quiet. Keds are now proud of having been worn by fashion icons and famous movie stars, Olympic champions in football and scores of National and International tennis champions. Keds, combining the classic style with everyday innovations, have really become the symbol of shoe industry of the XX century.

Today Keds offers its devoted customers thousands of funny and innovative designs, from sport sneakers and the sneakers, which professional sportsmen wear, to flats and wedges. The company promises, that in future it will continue developing fresh and fashionable designs and will also make a step forward in using absolutely innovative materials and prints.