150 years ago Johnston & Murphy came out with their new line of leather goods, including shoes and accessories for women, and these 150 years have passed in style, craftsmanship, and innovation, so characteristic of the company.

“It’s been said that it’s a man’s world, but if it is, the Johnston & Murphy woman certainly knows how to make it work in her favor. She knows how it all works, and how to work it. She’s confident in her life choices and her style choices. She’s comfortable being herself. Whether she’s taking care of business or attending a school fundraiser, it’s all working. Yet somehow, it never looks like she worked too hard at it”, - this is how the company’s strategy looks like and this is what the products of the company are targeted at.

Johnston & Murphy is a fine example of American style and, as they put it, “a pillar of classic workmanship”. Since 1850s the company supplies the products of top notch quality and has already formed a standard for successful and professional Johnston & Murphy client. The company is committed to style and innovation, which is clearly seen from their constant introducing of new lines of women’s footwear, leather goods, and accessories.

“When it comes down to it, it’s really all about being comfortable in your own skin. Whoever you are. It’s about looking sharp without calling too much attention to yourself. It’s about being able to hold your own in the boardroom even if you’re not a card-carrying member of the club. We can’t control what others think about us. But with a little help from Johnston & Murphy, we can get them started off on the right foot”, -this is how the company explains its main strategy and its principles.