“Love your customer”, “Don't worry about your competition: focus on your customer” and “Never get a private office” – these are three main rules, that form the basis of Birkenstock company, the company, that produces and retails Footprints footwear. Personal way of running business and humanizing experience are the basic principles of this company. It’s owners say, that if you look after your customers, they will look after you eventually. Probably, this is the key factor, explaining the success of Footprints footwear.

 The distance between customers, owners and workers at footprint is very narrow, probably, because the company is relatively small. “We want to enjoy our work. We don't want to lose the human quality of interaction that makes it fun for us to serve you”, - says Footprints to its customers, and they pay the company back with love and devotion.

“Our bright management teams create the most cost-efficient methods of selling things”, - say the owners of Footprints brand. The main retail store and mail order business of the company are both located in one and the same building, an old grocery storefront, that was built in 1870 from limestone. This setting makes almost private relationship of the company and its customers even more romantic. Though the company considers this shop to be the best place for buying Footprints, still more than 10,000 pair are available in the shops all over the country. However, to purchase Footprints you do not need even to leave your flat, if you do not want to. The company is proud of its mail sales service, that ensures the customers of flawless delivery. In case the customer does not like the purchased pair of Footprints, he may return them within 60 days. Various discounts, however, encourage the buyers to buy more and return less.