Despite its exotic name, Cherokee Footwear does not deal with any extreme sports or active lifestyle, as one might have thought after hearing the name of the company. The company works for the people, which are a very important part of our society – for doctors, nurses and all other members of medical personnel. The motto of the company says “Inspired Comfort”, meaning that the comfort of Cherokee Footwear shoes is really inspired by the great job the company’s target audience – the doctors and nurses – do in this world.

 Cherokee Footwear is today the leader in designing fashionable scrubs for doctors, nurses and all other members of medical personnel. The company claims to bring innovative style, quality and unusual comfort to medical scrubs, healthcare footwear and doctors and nursing uniform. “We recognize that healthcare workers are not only our customers, but also special individuals who make a tremendous contribution to society”, says the company, stating its great owe towards those, who care about our lives and therefore need comfort. “Our tagline, “Inspired Comfort” reflects not only the fashionable and functional design of our medical scrubs and nursing uniforms, but also honors the exceptional service, sacrifice and innovation healthcare workers exhibit every day in bringing comfort to the nation's sick and aged” – this is how the company’s strategy and ideology is expressed by its authorities. Cherokee Footwear has even founded Cherokee Inspired Comfort Award, that is given to really distinguished people in the sphere of health care.